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ELECTRONIC ARTWORK GUIDELINES (NEWSPAPER)

This page contains all the information needed to successfully send electronic artwork to the production Department of Newsquest London (Highams Park).

It contains details of dot gain, screen rulings, colour specification, file sizes and deadlines, as well as the many different ways the production department is able to accept your supplied files.

Followed properly, it helps to ensure your advert appears correctly, time and time again. So please keep to hand in your own production department.

This document has been compiled over a number of months where a careful study of electronic artwork has been carried out.

We have taken into account the various formats available within the market place, and feel we have made ourselves more than accommodating, offering many options to suit a range of clients.

There are some agency practices that we are unable to accommodate but we feel comfortable that these guidelines will be welcomed by many of you and in turn will be beneficial to your customers as well as our own production department.

All documents we are sent electronically, whether they be on disk or via ISDN or ADS, are in turn sent electronically direct to our print sites.

This gives us the added complication of making sure that the files we can accept are also compatible with our print site requirements.

If the attached information is not followed clearly we cannot guarantee the advertisements appearing in our titles.

If further information is required please do not hesitate to contact us on 020 8498 3493 or email Sharon Stemp, Richard Woodford or Ray Zupyn

ELECTRONIC ARTWORK DEADLINES

The following deadlines are designed to give both advertisers and production the required time to prepare complete electronic artwork ready for application. If the customer misses any of these deadlines the production department reserve the right to exclude the advert from the booked publication.

Any client who supplies an incorrect advert to the production department within deadline will be notified and given a reasonable amount of time to resupply correct artwork.

If the artwork is incorrect and late there will be no phone call and the paper will be filled with an appropriate ‘in house’ filler. The full amount will still be invoiced.

As with all enquiries please call the production department on 020 8498 3493 from Monday to Wednesday 9am to 9pm Thursday to Friday 9am to 5pm.

CITIZEN Edition Code (CI)

  • ROP - 5pm Monday
  • Motors - 5pm Monday
  • Situation Vacant - 5pm Monday
  • Property - 5pm Monday
  • Other - 5pm Monday

ENFIELD INDEPENDENT Edition Code (EI)

  • ROP - 5pm Monday
  • Motors - 5pm Monday
  • Situation Vacant - 2pm Tuesday
  • Property - 5pm Monday
  • Other - 2pm Tuesday

HENDON TIMES GROUP

BARNET TIMES Edition Code (BB)
BOREHAMWOOD TIMES Edition Code (BT)
EDGWARE TIMES Edition Code (ED)
HENDON TIMES Edition Code (HE)

  1. ROP - 10am Wednesday
  2. Motors - 10am Wednesday
  3. Situations Vacant - 10am Wednesday
  4. Other - 10am Wednesday

GUARDIAN SERIES Edition Code (GG)

CHINGFORD GUARDIAN Edition Code (CH)
WALTHAMSTOW GUARDIAN Edition Code (WS)
LEYTONSTONE GUARDIAN Edition Code (LS)
WANSTEAD GUARDIAN Edition Code (WW)
LOUGHTON GUARDIAN Edition Code (LO)
EPPING GUARDIAN Edition Code (EO)
ONGAR GUARDIAN Edition Code (OG)
WALTHAM ABBEY GUARDIAN Edition Code (WA)

  • ROP - 6pm Monday
  • Motors - 6pm Monday
  • Situation Vacant - 3pm Tuesday
  • Property - 6pm Monday
  • Other - 3pm Tuesday

HARINGEY INDEPENDENT Edition Code (HI)

  • ROP - 6pm Tuesday
  • Motors - 6pm Tuesday
  • Situation Vacant - 6pm Tuesday
  • Property - 6pm Tuesday
  • Other - 6pm Tuesday

EPPING/HARLOW AND WEST ESSEX INDEPENDENT Edition Code (EFI) WALTHAM FOREST INDEPENDENT Edition Code (WFI)

  • ROP - 6pm Tuesday
  • Motors - 6pm Tuesday
  • Situation Vacant - 6pm Tuesday
  • Property - 6pm Tuesday
  • Other - 6pm Tuesday

WALTHAM FOREST INDEPENDENT Edition Code (WF)

  • ROP - 6pm Tuesday
  • Motors - 6pm Tuesday
  • Situation Vacant - 6pm Tuesday
  • Property - 6pm Tuesday
  • Other - 6pm Tuesday

When sending artwork where possible please send as an electronic file, following the various formats listed attached.

Newsquest London (Highams Park) is fully electronic and supplied film or bromide causes issues with time and transmission to other press sites.

If film or bromide must be supplied please contact your advertising representative and inform them of this.

Agencies wishing to confirm receipt of their electronic files please use 020 8498 3494

ADS

The preferred means of supplying artwork is through ADS programme. (Artwork Delivery System).

It is our preferred solution because the system gets over the issue of fonts. Artwork sent this way will have all fonts actually included (embedded) within the graphic file.

When the file is received this way, it is checked for possible errors automatically, the client will be notified if any errors found.

ADS 020 8523 5076

ISDN

Files can be accepted via ISDN (Integrated Systems Digital Network) provided that the file is received either as a validated ADS file or an EPS file with all the fonts embedded.

ISDN 020 8523 5076

PORTABLE MEDIA

Other forms of media are however accepted (APPLE MAC FORMAT ONLY). These include;

  • 100MB Zip Discs
  • CD Rom Discs
  • 3.5 Floppy Discs (1.44MB)
  • 1 GB Jaz Discs
When sending disks please send directly to ad rep responsible for the booking. They will then forward this to the production department with the relevant paper work. Please send a stamped addressed envelope if you would like your disks returned.

ADFAST

Newsquest are members of Adfast – an impartial company that acts as a go between for agencies and production departments.

Files can be converted in to PDF’s (Portable Document Format) and uploaded for the production department to download.

This process provides checks on the file and confirmation of receipt of files from both parties.

Please visit www.adfast.co.uk to register.

EMAIL Files can be accepted via email to [email protected] provided that the file is recieved either as a PDF or a JPG file with all the fonts embedded

NAMING CONVENTIONS

When sending files it must be saved in the following format, ADID (advertisement identity) you will get this from your ad rep.

Then edition Code (e.g. EI Enfield Independent, GG Guardian, followed by the date of publication (e.g. 2548009 EI 10/05/2001).

This production department will not except responsibility for errors caused on files that DO NOT use this naming convention.

FONTS

Any electronically supplied artwork must be saved as an EPSF graphic and have all fonts embedded within it.

This does not mean supplying the fonts on disk in a separate folder, this is an illegal practice.

Any advertisement supplied with separate fonts runs the risk of having the fonts substituted with similar styles from our current font list or the exclusion of the advertisement altogether.

In this case we cannot accept liability for any errors and the ad will be invoiced in full.

Most artwork packages will allow the user to embed the fonts when they initially save it as an EPSF graphic.

If the package does not allow this we suggest downloading font embedding software from www.fontincluder.co.uk (This site also offers a 30 day trial).

QUARK EPS DO NOT EMBED FONTS

COLOUR FILES

When the artwork that is supplied includes full colour or spot colour in any of the above formats, then the client has to ensure that all colours including custom colours are converted to CMYK process colours.

If this does not happen the customer runs the risk of having certain colour separations missing from the printed product. RGB and Pantone ARE NOT acceptable.

Colour files saved in Photoshop format should be EPS:

  • Preview = Macintosh 8 bit/pixel
  • DCS = On 72 pixels/inch colour
  • Encoding = Binary

Screen resolutions for graphics used within files are:

  • Bitmap (lineart) = 635 dpi
  • Grayscale = 200 dpi
  • Colour (CMYK) = 240 dpi

Maximum file size:- 60MB. Anything over this size can cause difficulties in outputting and may result in an incorrect reproduction or even omission from our publications.

With full colour ads this file size quadruples and takes a great deal of time to output.

If the document is too big or corrupt Newsquest (Highams Park) will contact whom it may concern.

This will only apply if the deadline has been met. However if the job is incorrect and the deadline passed the omission from the paper rests solely with the customer.

OTHER MEDIA

Bromides (Mono): Supplied as positive right reading, must be the correct size and use the screen ruling, dot size as below (where applicable).

Screen Angles: Cyan: 75º Magenta: 45º Yellow: 90º Black: 15º When producing separations the following should be noted: all presses are COLD WEB OFFSET.

Screen Ruling: 100 or 85 lines per inch (40 to 33 lines per centimetre) with round dot.

Ink Coverage: The total coverage in any given area must not exceed 260 per cent.

Dot gain: Allow for 35 per cent plus or minus five per cent dot gain at 50 per cent tint and 20 per cent plus or minus 3 per cent dot gain at 75 per cent.

Target Densities:

  • Cyan:- 0.9
  • Magenta:- 0.9
  • Yellow:- 0.8
  • Black:- 1.2

Measured with a polarised T densitometer.

Dot Size: For newsprint from 45gsm to 55gsm highlight Cyan 2 per cent, Magenta 1 per cent, Yellow 1 per cent, dropping out on catchlights completely.

Shadow: 85 per cent maximum.

In-house setting – Copy can be set in house for all adverts but the quality of any original materials for scanning must be good.

PAPER SIZES

Depth: All titles are booked in centimetre depths.

  • A full page tabloid depth is 350mm 35cm
  • Wrap front page tabloid is 240mm 24cm
  • A half page tabloid is 170mm 17cm
  • A full page broadsheet is 550mm 55cm reduce 98 per cent on output
  • A half page broadsheet is 280mm 28cm reduce 98 per cent on output

Width: All tabloid papers are nine columns wide. All broadsheet papers are 12 columns wide

  • One col = 27mm (6.5ems)
  • Two col = 57mm (13.5ems)
  • Three col = 87mm (20.5ems)
  • Four col = 116mm (27.5ems)
  • Five col = 146mm (34.5ems)
  • Six col = 176mm (41.5ems)
  • Seven col = 206mm (48.5ems)
  • Eight col = 235mm (55.5ems)
  • Nine col = 265mm (62.5ems)
  • Ten col = 293mm (69.5ems)
  • Eleven col = 323mm (76.5ems)
  • Twelve col = 353mm (83.5ems)

DPS on tabloid 557mm (Including gutter width)

All DPS adverts that run on the front page must allow for the heading space, this can be agreed with your advertising representative.

If artwork is sent the wrong size, where possible the production department will proportionately reduce/enlarge to the width or depth required.

The production department will not anamorphic any advertisement.

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